← BackCase 05 / 05Promo / event siteShipped, no longer online
Digital Art Exhibition
A promo site for a digital art exhibition that is itself part of the show.
- Client
- Name TBD
- Industry
- Art, events
- Role
- Web designer, motion
- Year
- 2026
- Visual direction
- Experimental, motion, 3D
- Services
- Art direction, Motion and 3D, Visual design, Front end
Concept
A site for digital art can’t just describe the work. It opens with an interactive 3D piece that reacts to the cursor and scroll, then turns into a clear practical page: artists, programme, tickets.
Challenge
The exhibition needed to sell tickets for a fixed run and stand out in social feeds, without the experimental part hiding dates, venue, and the ticket button.
- A first screen people share
- Tickets reachable in one click from anywhere
- Experimental, but fast and accessible
Structure
Interactive opening
- 01About the exhibition
- 02Artists and works
- 03Programme: talks and performances
- 04Visit: dates, venue, accessibility
- 05Tickets
Visual system
Typefaces
Aa
SyneDisplayABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
Geist MonoMeta and UIABCDEFGHIJKLM abcdefghijklm 0123456789
Palette
- Void
#0B0B0D - Mist
#F2F2F2 - Acid
#D6FF3D - Violet
#6A4DFF - Moss
#8CE06B
Grid
Canvas full-bleed · 12 col for content
Key pages
Then and now
Same structure and ticket flow; the opening is rebuilt as real-time 3D, and type and motion follow current experimental web design.
Results at launch
- XX XXX
- tickets sold
- XX%
- of sales from the site
- XX
- Lighthouse performance with 3D