Yevhen HolotaWeb UI/UX Designer Available for workKyiv --:--

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Boutique Hotel

A small design hotel site that sells the atmosphere first and leads to a direct booking.

Client
Name TBD
Industry
Hospitality
Role
Web designer, art direction
Year
2026
Visual direction
Luxury, cinematic
Services
Art direction, UX, Visual design, Motion
Open the site ↗

Concept

Guests choose a boutique hotel by feeling, then compare prices on booking platforms. The site has to win the feeling and then make booking directly the easiest option.

The pages are paced like a film: slow wide shots, details, a pause, and a booking bar that is always one tap away.

Challenge

Most bookings went through platforms with a high commission. The old site looked like a template, and the booking engine opened on a separate, unbranded page.

  • A share of direct bookings that pays for the site
  • Atmosphere in the first five seconds
  • Booking available from every page

Structure

Home: the story of the place
  1. 01Rooms and suites
  2. 02Room page
  3. 03Restaurant and bar
  4. 04Experiences and the neighbourhood
  5. 05Offers
  6. 06Booking

Visual system

Typefaces

Aa
Bodoni ModaDisplayABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
GeistText and bookingABCDEFGHIJKLM abcdefghijklm 0123456789

Palette

  • Night#17120E
  • Linen#F3E9DC
  • Umber#7A4D2E
  • Amber#D39A62
  • Smoke#2A1F18

Grid

Full-bleed imagery · 8 col text

Key pages

Cinematic openingA short muted video loop with a single line of copy; it falls back to a still image on slow connections.
Room pagePhotography first, then size, view, and amenities in one glance, and the price for the chosen dates.
Persistent booking barDates and guests stay with the visitor across pages and carry into the booking engine.

Then and now

OriginalRefresh 2026

The booking logic is unchanged; the art direction, typography, and motion are redone to match how premium hospitality sites look today.

Results at launch

+XX%
direct bookings
−XX%
platform commission costs
X.X%
visit-to-booking conversion
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